Introduction: Customer-Centric Retailing in Emerging Markets

Manoj Kumar Dash, Manash Kumar Sahu (), Jishnu Bhattacharyya and Shivam Sakshi
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Manoj Kumar Dash: ABV-Indian Institute of Information Technology and Management
Manash Kumar Sahu: ASBM University
Jishnu Bhattacharyya: University of Nottingham Ningbo China
Shivam Sakshi: VIT Business School, Vellore Institute of Technology

Chapter Chapter 1 in Customer-Centricity in Organized Retailing, 2023, pp 3-8 from Springer

Abstract: Abstract Customer-centricity, or putting your customer at the center of your strategy, has long been regarded as the “holy grail of retail marketing” (Latinovic & Chatterjee, MIT Sloan Management Review 60(4):0_1–0_2, 2019). Customer-centricity and its benefits have been debated for over 60 years (Shah et al., Journal of Service Research 9:113–124, 2006).

Date: 2023
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DOI: 10.1007/978-981-19-3593-0_1

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