Customer-Centricity in Organized Retailing
Manoj Kumar Dash (),
Manash Kumar Sahu (),
Jishnu Bhattacharyya () and
Shivam Sakshi ()
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Manoj Kumar Dash: ABV-Indian Institute of Information Technology and Management
Manash Kumar Sahu: ASBM University
Jishnu Bhattacharyya: University of Nottingham Ningbo China
Shivam Sakshi: VIT Business School, Vellore Institute of Technology
in Springer Books from Springer
Date: 2023
ISBN: 978-981-19-3593-0
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Chapters in this book:
- Ch Chapter 1 Introduction: Customer-Centric Retailing in Emerging Markets
- Manoj Kumar Dash, Manash Kumar Sahu, Jishnu Bhattacharyya and Shivam Sakshi
- Ch Chapter 2 Customer-Centricity: The Quest for Customer Focus
- Manoj Kumar Dash, Manash Kumar Sahu, Jishnu Bhattacharyya and Shivam Sakshi
- Ch Chapter 3 Organized Retailing: A Brief Introduction
- Manoj Kumar Dash, Manash Kumar Sahu, Jishnu Bhattacharyya and Shivam Sakshi
- Ch Chapter 4 Customer Segmentation: SMPI Model
- Manoj Kumar Dash, Manash Kumar Sahu, Jishnu Bhattacharyya and Shivam Sakshi
- Ch Chapter 5 Strategic Mismatch: IAHP
- Manoj Kumar Dash, Manash Kumar Sahu, Jishnu Bhattacharyya and Shivam Sakshi
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprbok:978-981-19-3593-0
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DOI: 10.1007/978-981-19-3593-0
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