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Customer-Centricity in Organized Retailing

Manoj Kumar Dash (), Manash Kumar Sahu (), Jishnu Bhattacharyya () and Shivam Sakshi ()
Additional contact information
Manoj Kumar Dash: ABV-Indian Institute of Information Technology and Management
Manash Kumar Sahu: ASBM University
Jishnu Bhattacharyya: University of Nottingham Ningbo China
Shivam Sakshi: VIT Business School, Vellore Institute of Technology

in Springer Books from Springer

Date: 2023
ISBN: 978-981-19-3593-0
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Chapters in this book:

Ch Chapter 1 Introduction: Customer-Centric Retailing in Emerging Markets
Manoj Kumar Dash, Manash Kumar Sahu, Jishnu Bhattacharyya and Shivam Sakshi
Ch Chapter 2 Customer-Centricity: The Quest for Customer Focus
Manoj Kumar Dash, Manash Kumar Sahu, Jishnu Bhattacharyya and Shivam Sakshi
Ch Chapter 3 Organized Retailing: A Brief Introduction
Manoj Kumar Dash, Manash Kumar Sahu, Jishnu Bhattacharyya and Shivam Sakshi
Ch Chapter 4 Customer Segmentation: SMPI Model
Manoj Kumar Dash, Manash Kumar Sahu, Jishnu Bhattacharyya and Shivam Sakshi
Ch Chapter 5 Strategic Mismatch: IAHP
Manoj Kumar Dash, Manash Kumar Sahu, Jishnu Bhattacharyya and Shivam Sakshi

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DOI: 10.1007/978-981-19-3593-0

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