The AIDA Model and the Impact of TikTok Video Streaming on Online Shopping: A Case Study of TikTok

Xin Luo (), Naznin Tabassum () and Bhabani Shankar Nayak ()
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Xin Luo: 2101 D, Altus House
Naznin Tabassum: University of Derby
Bhabani Shankar Nayak: University for the Creative Arts

A chapter in Modern Corporations and Strategies at Work, 2022, pp 73-91 from Springer

Abstract: Abstract Online shopping has grown exponentially in terms of the number of consumers and degree of enthusiasm from major Internet companies for this market. In practice, retailers are adopting new digital marketing strategies to provide customers with a new and faster shopping experience.

Date: 2022
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DOI: 10.1007/978-981-19-4648-6_4

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