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Modern Corporations and Strategies at Work

Edited by Bhabani Shankar Nayak () and Naznin Tabassum ()

in Springer Books from Springer

Date: 2022
ISBN: 978-981-19-4648-6
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Chapters in this book:

Introduction
Bhabani Shankar Nayak and Naznin Tabassum
Organisational Culture and Gender Stereotypes in the Technology Industry: A Comparative Study of the AMD and Nvidia
Anniken Emilie Høiås, Naznin Tabassum and Bhabani Shankar Nayak
The Internal Organisational Environment in Amazon
Mateya Nikolova, Naznin Tabassum and Bhabani Shankar Nayak
The AIDA Model and the Impact of TikTok Video Streaming on Online Shopping: A Case Study of TikTok
Xin Luo, Naznin Tabassum and Bhabani Shankar Nayak
The Marketing Practices of Walt Disney and Warner Media: A Comparative Analysis
Paviandeep Rai Janjua, Naznin Tabassum and Bhabani Shankar Nayak
The Google Walkout for Real Change and Corporate Social Responsibility
Barbora Vonaskova, Naznin Tabassum and Bhabani Shankar Nayak

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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprbok:978-981-19-4648-6

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DOI: 10.1007/978-981-19-4648-6

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