The Marketing Practices of Walt Disney and Warner Media: A Comparative Analysis

Paviandeep Rai Janjua (), Naznin Tabassum and Bhabani Shankar Nayak
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Paviandeep Rai Janjua: University of Derby
Naznin Tabassum: University of Derby
Bhabani Shankar Nayak: University of Derby

A chapter in Modern Corporations and Strategies at Work, 2022, pp 93-111 from Springer

Abstract: Abstract The entertainment industry has become overly crowded over the past years, with many new entrants attempting to enter this concentrated market.

Date: 2022
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DOI: 10.1007/978-981-19-4648-6_5

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