Introduction

Charitha Harshani Perera (), Rajkishore Nayak () and Long Van Thang Nguyen ()
Additional contact information
Charitha Harshani Perera: Northumbria University
Rajkishore Nayak: RMIT University
Long Van Thang Nguyen: RMIT University

Chapter Chapter 1 in Social Media Marketing and Customer-Based Brand Equity for Higher Educational Institutions, 2022, pp 1-23 from Springer

Abstract: Abstract This chapter starts by presenting the background to the examination topic and continues to layout the research problem. It then highlights the general aim of the study, provides a clear explanation of the objectives and research questions, and explains the methodology adopted to address the research questions to accomplish the overall aim of the study.

Date: 2022
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-981-19-5017-9_1

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DOI: 10.1007/978-981-19-5017-9_1

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