Social Media Marketing and Customer-Based Brand Equity for Higher Educational Institutions

Charitha Harshani Perera (), Rajkishore Nayak () and Long Van Thang Nguyen ()
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Charitha Harshani Perera: Northumbria University
Rajkishore Nayak: RMIT University
Long Van Thang Nguyen: RMIT University

in Springer Books from Springer

Date: 2022
ISBN: 978-981-19-5017-9
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Chapters in this book:

Ch Chapter 1 Introduction

Charitha Harshani Perera, Rajkishore Nayak and Long Van Thang Nguyen

Ch Chapter 2 Literature Review

Charitha Harshani Perera, Rajkishore Nayak and Long Van Thang Nguyen

Ch Chapter 3 Research Model and Hypotheses

Charitha Harshani Perera, Rajkishore Nayak and Long Van Thang Nguyen

Ch Chapter 4 Methodology and Methods

Charitha Harshani Perera, Rajkishore Nayak and Long Van Thang Nguyen

Ch Chapter 5 Quantitative Data Presentation and Analysis: Descriptive Analysis

Charitha Harshani Perera, Rajkishore Nayak and Long Van Thang Nguyen

Ch Chapter 6 Quantitative Data Presentation and Analysis: Inferential Analysis

Charitha Harshani Perera, Rajkishore Nayak and Long Van Thang Nguyen

Ch Chapter 7 Discussion

Charitha Harshani Perera, Rajkishore Nayak and Long Van Thang Nguyen

Ch Chapter 8 Conclusion

Charitha Harshani Perera, Rajkishore Nayak and Long Van Thang Nguyen

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DOI: 10.1007/978-981-19-5017-9

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