Quantitative Data Presentation and Analysis: Descriptive Analysis

Charitha Harshani Perera (), Rajkishore Nayak () and Long Van Thang Nguyen ()
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Charitha Harshani Perera: Northumbria University
Rajkishore Nayak: RMIT University
Long Van Thang Nguyen: RMIT University

Chapter Chapter 5 in Social Media Marketing and Customer-Based Brand Equity for Higher Educational Institutions, 2022, pp 169-186 from Springer

Abstract: Abstract This chapter provides a descriptive analysis of the quantitative data and is divided into five sections. The first section presents the preliminary consideration of data, showing the response rate and the process of data screening and cleaning.

Date: 2022
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-981-19-5017-9_5

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DOI: 10.1007/978-981-19-5017-9_5

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