How Electronic Word of Mouth (eWOM) and Trust Affect Customers’ Intention

Raed Khamis Alharbi (), Ghufran Alsaker (), Noor Azira Binti Rushar Haimi () and Alhamdi Mohammed ()
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Raed Khamis Alharbi: Majmaah University, Department of Finance
Ghufran Alsaker: Southern Technical University, Management Technical College
Noor Azira Binti Rushar Haimi: Universiti Sains Malaysia, School of Management
Alhamdi Mohammed: Universiti Teknologi MARA, Faculty of Accountancy

A chapter in Artificial Neural Networks and Structural Equation Modeling, 2022, pp 165-178 from Springer

Abstract: Abstract In the world of e-commerce, trust and eWOM are crucial. Though previous study has looked into the relationship between trust, eWOM, and purchasing intent, the factors that influence the formation of trust in e-commerce are mainly unknown. E-commerce is heavily influenced by customer trust and eWOM. Customer trust and eWOM are critical to the company’s success. This chapter seeks to provide insight and highlight the influence of trust and eWOM on social commerce by analyzing the impact of trust on social commerce and highlighting the most critical obstacles and issues that contribute to its diminishing performance. Furthermore, the complete analysis of how eWOM influences social commerce in this chapter will aid researchers and academics.

Keywords: Social commerce; Social media; e-commerce; eWOM; Trust in social commerce (search for similar items in EconPapers)
Date: 2022
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-981-19-6509-8_10

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DOI: 10.1007/978-981-19-6509-8_10

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