Green Practices in Marketing

Ahmed Mahdi Abdulkareem () and AlokKumar Chakrawal
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Ahmed Mahdi Abdulkareem: Al-Kunooze University College
AlokKumar Chakrawal: Saurashtra University, Department of Commerce and Business Administration

A chapter in Artificial Neural Networks and Structural Equation Modeling, 2022, pp 275-289 from Springer

Abstract: Abstract This chapter aims to describe the role of green communication, openness, and altruism on customers’ intentions to purchase gen products. The theory of planned behavior and value-attitude-behavior cognitive hierarchy will be described in this chapter. In addition, many challenges and issues associated with green practices in social commerce will be addressed.

Keywords: Green practices; Marketing; Social commerce; Sustainability (search for similar items in EconPapers)
Date: 2022
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-981-19-6509-8_15

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DOI: 10.1007/978-981-19-6509-8_15

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