Social Responsibility in Marketing

Yuvaraj Ganesan, Abdullah Mohammed Sadaa (), Alyaa Abdulhussein Kareem, Ahmed Mohammad Aldegis and Mohammed Alawi Al-Sakkaf
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Yuvaraj Ganesan: Universiti Sains Malaysia, Graduate School of Business
Abdullah Mohammed Sadaa: Universiti Sains Malaysia, Graduate School of Business
Alyaa Abdulhussein Kareem: Universiti Sains Malaysia, School of Industrial Technology
Ahmed Mohammad Aldegis: Universiti Sains Malaysia, Graduate School of Business
Mohammed Alawi Al-Sakkaf: Universiti Sains Malaysia, Graduate School of Business

A chapter in Artificial Neural Networks and Structural Equation Modeling, 2022, pp 293-311 from Springer

Abstract: Abstract This chapter described the role of social responsibility in marketing activities. Social responsibility in marketing provides products and services that help the community environmentally, socially, and economically. Social trading companies must adhere to the concept of social responsibility by engaging in activities that provide benefits to society. Additionally, discussing and describing the role of social responsibility in marketing is an important issue that needs to be investigated. The definitions of corporate social responsibility and marketing, corporate social responsibility types, CSR in marketing, and CSR implementation in marketing are critical factors described in this chapter. Additionally, the Maignan model steps are to be followed to execute corporate social responsibility from a marketing standpoint as well properly.

Keywords: Social responsibility; Marketing; Social commerce; Social responsibility in marketing (search for similar items in EconPapers)
Date: 2022
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-981-19-6509-8_16

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DOI: 10.1007/978-981-19-6509-8_16

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