Barriers to Using Social Commerce

Abbas Gatea Atiyah () and Ruqayah Alaa Zaidan ()
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Abbas Gatea Atiyah: University of Thi-Qar, Faculty of Administration and Economic
Ruqayah Alaa Zaidan: National Yunlin University of Science and Technology, Department of Information Management

A chapter in Artificial Neural Networks and Structural Equation Modeling, 2022, pp 115-130 from Springer

Abstract: Abstract Several barriers such as the usage barrier, value barrier, risk barrier, tradition barrier, image barrier, perceived risk, and so on increase customer skepticism in social commerce. The SEM and ANN literature has attempted to investigate further barriers. Exploring and identifying barriers to social commerce adoption by customers provide practical and theoretical implications for practitioners and academics. This chapter attempts to focus on the barriers to social commerce adoption.

Keywords: Barriers of social commerce; Social commerce; Trade; And marketing (search for similar items in EconPapers)
Date: 2022
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-981-19-6509-8_7

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DOI: 10.1007/978-981-19-6509-8_7

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