Preface

Steve J. Clarke ()
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Steve J. Clarke: The Royal Melbourne Institute of Technology

A chapter in Contemporary Strategic Chinese American Business Negotiations and Market Entry, 2023, pp 1-5 from Springer

Abstract: Abstract Nearly 40 years ago, as men’s dress shirt buyer for May Department Stores, management dispatched me to Asia to develop corporate private label programs. The trip aimed to establish and create manufacturing relationships for long-term product development of unique and exclusive dress shirt programs in a highly brand competitive wholesale and retail global environment, I have been to China over 50 times and lived and worked extensively in China over the last 40 years.

Date: 2023
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DOI: 10.1007/978-981-19-6986-7_1

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