“Fishing” for Winemaking Perfection in Cloudy Waters...Underwater Wineries: Innovation Genius or Another Marketing Trick? Implications on Wine & Food Tourism

Dimitris Karagiannis () and Theodore Metaxas
Additional contact information
Dimitris Karagiannis: University of Thessaly

A chapter in Technology Advances and Innovation in Wine Tourism, 2023, pp 231-250 from Springer

Abstract: Abstract This chapter examines innovative initiatives and technological applications in food & wine tourism, as essential factors for achieving competitiveness and commercial success. To achieve this, the chapter analyses various pioneering, mainly European cases of underwater wineries. Special attention is paid on Gaia Winery and its underwater cellar, which uses underwater wine making for producing “Assyrtiko”, the indigenous grape variety from Santorini, Greece. Gaia is the first and still the only Greek wine maker producing wine underwater; Assyrtiko is produced and aged for 5 years after being submerged in the Aegean archipelagos at a depth of 25 m. The chapter starts by discussing the concept of “Aquaoir”, or “water terroir”, as a new underwater wine ageing process based on shipwreck wine preservation cases found worldwide. The chapter debates the role of underwater wineries and ageing, as an excellent alternative way of preserving wines, and as another imaginative marketing technique for developing wine tourism. To that end, the chapter discusses the implications of underwater wine making on innovating wine & food experiences (combined with marine tourism activities referred to as “Wine aqua tourism”). The role of technology in both wine making and wine aqua tourism processes are also analyzed. The chapter concludes by estimating the positive impact of innovation into the food & wine tourism related businesses and providing suggestions for policy makers to use wine aqua tourism as a way for boosting regional tourism development.

Keywords: Aquaoir; Underwater wine tourism; Wine Aquatourism underwater wineries; Innovation; Technology; Greece; Entrepreneurship; Policy making; Regional development (search for similar items in EconPapers)
Date: 2023
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-981-19-8277-4_14

Ordering information: This item can be ordered from
http://www.springer.com/9789811982774

DOI: 10.1007/978-981-19-8277-4_14

Access Statistics for this chapter

More chapters in Springer Books from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().