“Improvisational” Wine Tourism: An Alternative Model of Managing Technological Changes

Coralie Haller ()
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Coralie Haller: University of Strasbourg

A chapter in Technology Advances and Innovation in Wine Tourism, 2023, pp 281-285 from Springer

Abstract: Abstract Wine tourism industry has progressively seen its offerings shifting from a service-based to an experience-based economy mostly relying on advanced technology as potential new sources of competitive advantage. The deployment and appropriation of technological innovations imply, however, complex processes and induce transformations of varying scope and intensity integrating evolving perceptions of a multitude of actors in an organisation. This chapter suggests an alternative model of managing technological changes for the wine tourism organisations, called “improvisational”, which integrates the dynamic and flexible nature of organizations and technologies. This model reconciliates conceptions of episodic and continuous change to outline transformation trajectories. Improvisational wine tourism is on its way!

Keywords: Wine tourism; ICT deployment; ICT appropriation; Transformation (search for similar items in EconPapers)
Date: 2023
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-981-19-8277-4_16

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DOI: 10.1007/978-981-19-8277-4_16

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