Design Factors of Mobile App in Wine Tourism: Creating Customer Value Through the Whole Wine Tourism Journey

Marianna Sigala (), Darko Dimitrovski and Veronika Joukes
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Marianna Sigala: University of Piraeus
Darko Dimitrovski: University of Kragujevac
Veronika Joukes: University of Trás-os-Montes and Alto Duoro (UTAD)

A chapter in Technology Advances and Innovation in Wine Tourism, 2023, pp 47-58 from Springer

Abstract: Abstract Smartphones and mobile apps have penetrated all aspects of our lives, and wine tourism is not an exception. As we still know little about the effective design of mobile wine apps, this chapter reviews the previous literature in order to identify critical success design factors. The chapter proposes a framework that identifies two major dimensions of wine tourism mobile apps namely, content and functionality. The chapter explain the features of each dimension and it provides several examples showing how the former need to be designed so that they can provide customer value during the whole wine tourism journey, i.e. before, during and after the wine trip/experience. As the customer value is conceptualised to have various dimensions (including functional/utilitarian, hedonic/emotional, and social value), it is proposed that future research can look at how mobile app design can be customised to satisfy the needs and preferences of various wine tourism segments seeking different types of customer value at different consumption contexts.

Keywords: Mobile apps; Content; Functionality; Features; Customer value; Wine tourism; Users; Wine tourism journey (search for similar items in EconPapers)
Date: 2023
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DOI: 10.1007/978-981-19-8277-4_4

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