Wine Tourists’ Mobility Through Mobile Apps: A Lost Bet?

Jeanne Bessouat and Coralie Haller ()
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Jeanne Bessouat: University of Strasbourg
Coralie Haller: University of Strasbourg

A chapter in Technology Advances and Innovation in Wine Tourism, 2023, pp 59-77 from Springer

Abstract: Abstract The accessibility of wineries and transportation to and within vineyards may have a negative impact on the wine tourist experience and a wine destination if they are not developed appropriately. Moreover, mobile applications tend to promote a wine destination without providing information concerning the mobility at that wine destination. There is still no research investigating the impact of mobile applications on wine tourist mobility within a specific wine destination. To address this gap, this chapter aims to provide a better understanding of the role of mobile applications in supporting wine tourism mobility within a specific destination. To achieve this, this chapter analyzes the specific case of the KUT’Zig initiative, which is created by a passenger transport company to support the Alsace wine route. The initiative refers to a hop-on hop-off bus offering a tourist mobility solution among various wine tourism attractions within the Alsace wine route, which is also supported by a mobile application. The findings from this case study show how a transport intermediary can integrate with and contribute to a wine tourism ecosystem through the development of a mobility offer supported by a mobile application.

Keywords: Wine tourism; Wine tourist mobility; Mobile apps; Alsace wine route (search for similar items in EconPapers)
Date: 2023
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-981-19-8277-4_5

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DOI: 10.1007/978-981-19-8277-4_5

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