Tracking Wine Tourists’ Movements Using GPS: Evidence from the Bairrada Wine Route, Portugal

Elisabeth Kastenholz (), Ana Maria Caldeira and Márcio Ribeiro Martins
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Elisabeth Kastenholz: University of Aveiro
Ana Maria Caldeira: University of Coimbra
Márcio Ribeiro Martins: Instituto Politécnico de Bragança

A chapter in Technology Advances and Innovation in Wine Tourism, 2023, pp 79-94 from Springer

Abstract: Abstract The chapter discusses the application and value of GPS (Global Positioning System) for tracking tourists’ movements in rural wine tourism destinations using data collected on the Bairrada wine route, Portugal. The chapter analyses the theoretical underpinning for collecting and analysing data for tracking people’s space-time movements, and then, it uses data from visitors’ surveys in order to identify the challenges when GPS are applied in rural areas for developing wine tourism. Moreover, the chapter explains the benefits of using GIS cartography combined with additional spatially referenced data for identifying and analysing tourists’ movement patterns. The chapter concludes by discussing the practical implications of the study findings in helping destination managers to make better data-informed decisions regarding regional planning and sustainable tourism development.

Keywords: Wine tourism; Tourist movements; Spatio-temporal tourist behaviour; Global positioning system (GPS); Tracking technologies; GIS cartography (search for similar items in EconPapers)
Date: 2023
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-981-19-8277-4_6

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DOI: 10.1007/978-981-19-8277-4_6

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