Ecosystem Management and Entry into Peripheral Markets: The Platform Strategy of Intel

Hirofumi Tatsumoto ()
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Hirofumi Tatsumoto: University of Tsukuba

Chapter Chapter 5 in Platform Strategy for Global Markets, 2021, pp 167-205 from Springer

Abstract: Abstract An ecosystem can grow only when symbiont firms make the necessary investments. To ensure the smooth expansion of the ecosystem, platform firms willingly collaborate, and sometimes intentionally compete, with symbiont firms. Entry into peripheral markets is the strategic tool that they use for this purpose. This chapter examines Intel Corporation’s entry into peripheral markets to promote the adoption of Pentium CPUs in the 1990s. An ecosystem can grow only when symbiont firms make the necessary investments. To ensure the smooth expansion of the ecosystem, platform firms willingly collaborate, and sometimes intentionally compete, with symbiont firms. Entry into peripheral markets is the strategic tool that they use for this purpose. This chapter examines Intel Corporation’s entry into peripheral markets to promote the adoption of Pentium CPUs in the 1990s.

Date: 2021
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DOI: 10.1007/978-981-33-6789-0_5

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