Introduction: The Strategy Process Under Uncertainty

Angelina Zubac (), Ofer Zwikael (), Danielle A. Tucker (), Elizabeth More (), Zhou Jiang () and Shelley Kirkpatrick ()
Additional contact information
Angelina Zubac: King’s Own Institute
Ofer Zwikael: Australian National University
Danielle A. Tucker: University of Essex
Elizabeth More: TEQSA and Flourish Australia
Zhou Jiang: RMIT University
Shelley Kirkpatrick: The MITRE Corporation

Chapter Chapter 2 in The Palgrave Handbook of Strategy, Change and Transformational Project Leadership, 2026, pp 47-57 from Springer

Abstract: Abstract Despite a prolific amount of research on the strategy process in past decades to determine if there is in fact a “one-size-fits-all” process that explains why some organisations can consistently outperform their competitors, much remains to be learned. Notwithstanding, empirical research has identified several findings of note, such as strategies often change as they are implemented, it is difficult to fully implement most strategies, and many strategies are implemented through projects. The chapters selected for inclusion in this section explore many of these ideas and principles. In summary, they consider strategy’s performative aspects, the cultural and country context within which projects are situated, if wayfinding more fully explains why some organisations become sustainable going concerns, how people co-create new strategic ways of doing in education settings, and how strategic decisions are made under uncertainty. The five chapters provide a foundation for reading the whole book, in particular, for better understanding how organisations implement strategies successfully under uncertainty through the efforts of their people in highly complex and institutionally diverse environments.

Keywords: Strategy process; Strategy formulation; Strategy implementation; Performing strategy; Strategic projects; Wayfinding; Co-creation; Complexity (search for similar items in EconPapers)
Date: 2026
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-981-95-3588-0_2

Ordering information: This item can be ordered from
http://www.springer.com/9789819535880

DOI: 10.1007/978-981-95-3588-0_2

Access Statistics for this chapter

More chapters in Springer Books from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().