The Arrival of the CRM 3.0 Era

Jun Yang ()
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Jun Yang: Beijing Rongya Botong Information Technology Co., Ltd.

Chapter Chapter 1 in Sales and Service Digital Transformation, 2025, pp 1-30 from Springer

Abstract: Abstract I started developing Siebel 7.0 in the core R&D team of Siebel Canada in March 1999. After returning to China in October 2002, I founded a customer relationship management company. It's been over twenty years in this field.

Date: 2025
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DOI: 10.1007/978-981-96-5961-6_1

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