Building the CRM3.0 Support System

Jun Yang ()
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Jun Yang: Beijing Rongya Botong Information Technology Co., Ltd.

Chapter Chapter 4 in Sales and Service Digital Transformation, 2025, pp 165-199 from Springer

Abstract: Abstract Currently, the delivery methods of various CRM companies are similar to the delivery methods I used when I worked at Siebel Canada twenty years ago. At that time, we saw CRM as a software, and as long as we could share data and complete process automation after going online, it was enough; but today, twenty years later in the digital age, companies generally link CRM with customer management, marketing, product sales, customer service, channel management and other areas of digital transformation, model change and process innovation, and companies generally require the output of business value.

Date: 2025
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DOI: 10.1007/978-981-96-5961-6_4

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