Introduction

Arindam Das () and Ozlem Sandikci Turkdogan ()
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Arindam Das: Alliance University
Ozlem Sandikci Turkdogan: University of Glasgow

A chapter in Postcolonial Marketing Communication, 2024, pp 1-5 from Springer

Abstract: Abstract The system of hegemonic domination and overpowering influence over the ‘less developed’ countries/cultures exercised through a set of ideological measures and economic instruments by the more powerful countries (relatively from the Global North) continues to this very day.

Date: 2024
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-981-97-0285-5_1

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DOI: 10.1007/978-981-97-0285-5_1

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