Postcolonial Marketing Communication

Edited by Arindam Das (), Himadri Roy Chaudhuri () and Ozlem Sandikci Turkdogan ()

in Springer Books from Springer

Date: 2024
ISBN: 978-981-97-0285-5
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Chapters in this book:

Introduction

Arindam Das and Ozlem Sandikci Turkdogan

Neocoloniality of Marketing Communications in the Global South

Güliz Ger

bell hooks’ “Eating the Other” as a Critical Advertising Framework

Matthew P. McAllister, Sydney L. Forde and Yasemin Beykont

Writing Brands into Historical Silences: Insights from Wide Sargasso Sea

Jonatan Södergren and Niklas Vallström

Postcolonial Marketing Communication: An Indian Perspective

Hari Sreekumar and Rohit Varman

Postcolonial Branding—From the Subcontinent. For All

Anuja Pradhan and Søren Askegaard

Subaltern Agencies, Marketing Communications, and Counter Discourses in the Postcolony

Arindam Das

Cultural Appropriation or Transculturation: The Curious Resilience of ‘Tiki’ Culture

Derek Bryce

A Decolonizing or Recolonizing Mindset? Semiotic Analysis of a Qurban Donation Appeal to Africa in Turkey

Muhammed Bilgehan Aytaç

A Post-socialist Reading of Displaced Images from the Global South: The Case of Roma, Eastern Europe’s Oriental Other

Cristina Galalae and Tana Licsandru

Jazzin’ Jim, Talkin’ Tut: A Colonialist Confesses

Stephen Brown

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DOI: 10.1007/978-981-97-0285-5

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