Cultural Appropriation or Transculturation: The Curious Resilience of ‘Tiki’ Culture

Derek Bryce (derek.bryce@strath.ac.uk)
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Derek Bryce: University of Strathclyde

A chapter in Postcolonial Marketing Communication, 2024, pp 97-116 from Springer

Abstract: Abstract This chapter will delve here into some autobiographical detail, as it is inspired by and relates this author’s own journey into the strange world of Tiki consumption and ‘suburban paganism’.

Date: 2024
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DOI: 10.1007/978-981-97-0285-5_8

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