Subaltern Agencies, Marketing Communications, and Counter Discourses in the Postcolony

Arindam Das ()
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Arindam Das: Alliance University

A chapter in Postcolonial Marketing Communication, 2024, pp 83-96 from Springer

Abstract: Abstract Global orders of marketization, across the world and the borders, had been adequately promoted through neoliberal channels, both being closely linked together and effective in imagining markets and commodifying products and services where none existed before.

Date: 2024
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-981-97-0285-5_7

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DOI: 10.1007/978-981-97-0285-5_7

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