Neocoloniality of Marketing Communications in the Global South

Güliz Ger ()
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Güliz Ger: Bilkent University

A chapter in Postcolonial Marketing Communication, 2024, pp 7-16 from Springer

Abstract: Abstract Marketing communications, like other cultural products and popular culture, shape and are shaped by the society that produces them. They mirror the predominant values, worries, aspirations, and ideals of a society.

Date: 2024
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-981-97-0285-5_2

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DOI: 10.1007/978-981-97-0285-5_2

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