Digital Marketing Implementation and Practice

Hashem Aghazadeh () and Mozhde Khoshnevis ()
Additional contact information
Hashem Aghazadeh: University of Tehran
Mozhde Khoshnevis: University of Tehran

Chapter Chapter 3 in Digital Marketing Technologies, 2024, pp 63-89 from Springer

Abstract: Abstract In this chapter, we will discuss different elements of digital marketing implementation, including tactics, actions, evaluation, correction and improvement.

Keywords: Marketing mix; Digital marketing techniques; Change management; Actions; Evaluation; Correction and improvement (search for similar items in EconPapers)
Date: 2024
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-981-97-0607-5_3

Ordering information: This item can be ordered from
http://www.springer.com/9789819706075

DOI: 10.1007/978-981-97-0607-5_3

Access Statistics for this chapter

More chapters in Springer Books from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().