Main Martechs in Brief

Hashem Aghazadeh () and Mozhde Khoshnevis ()
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Hashem Aghazadeh: University of Tehran
Mozhde Khoshnevis: University of Tehran

Chapter Chapter 5 in Digital Marketing Technologies, 2024, pp 109-157 from Springer

Abstract: Abstract The purpose of this chapter is to discuss marketing technologies that we introduced in Chapter 4 in more detail and give audiences an insight into the latest technologies that can be used in marketing.

Keywords: Marketing technologies (Martechs); Artificial intelligence; Chatbots; Predictive analytics; Big data; Quantum computing (search for similar items in EconPapers)
Date: 2024
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-981-97-0607-5_5

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DOI: 10.1007/978-981-97-0607-5_5

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