Martechs and Digital Marketing+ (Types of Digital Marketing)

Hashem Aghazadeh () and Mozhde Khoshnevis ()
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Hashem Aghazadeh: University of Tehran
Mozhde Khoshnevis: University of Tehran

Chapter Chapter 7 in Digital Marketing Technologies, 2024, pp 187-226 from Springer

Abstract: Abstract This chapter will explore the functions of different martech tools in commonly used forms of digital marketing, such as digital service marketing, digital B2B marketing, digital relationship marketing, digital guerrilla marketing, innovative and entrepreneurial marketing, mobile marketing, database marketing, content marketing, social media marketing, affiliate marketing, search engine marketing and digital sensory marketing.

Keywords: Digital service marketing; Digital B2B marketing; Digital relationship marketing; Digital guerrilla; Innovative and entrepreneurial marketing; Mobile marketing; Database marketing (search for similar items in EconPapers)
Date: 2024
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-981-97-0607-5_7

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DOI: 10.1007/978-981-97-0607-5_7

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