COVID-19 Disruption at Mullaloo Wharf Apartment Hotel: Choosing a Strategic Route to Success

Oscar Vorobjovas-Pinta () and Joanna Pearce ()
Additional contact information
Oscar Vorobjovas-Pinta: University of Tasmania
Joanna Pearce: Edith Cowan University

Chapter Chapter 3 in Case Based Research in Tourism, Travel, and Hospitality, 2024, pp 37-60 from Springer

Abstract: Abstract This case study introduces and examines three key concepts: (1) apartment hotels, (2) Porter’s generic strategies, and (3) apartment hotel’s external and internal environments. This is done in the context of the fictional Mullaloo Wharf Apartment Hotel. The case study provides an in-depth understanding on the need to review an organization’s strategic position following external disruptions, such as the COVID-19 pandemic. This case study overviews the operational aspects of apartment hotels and compares how they differ from running a traditional hotel. Furthermore, the case study sets the basis for the assessment of Mullaloo Wharf Apartment Hotel’s internal and external environments using PESTLE and SWOT analyses. Lastly, the case study illustrates how to develop strategic directions using Porter’s generic strategies as a framework.

Keywords: Apartment hotel; Porter’s generic strategies; Internal and external environments; PESTLE; SWOT; COVID-19; Disruptions (search for similar items in EconPapers)
Date: 2024
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-981-97-1891-7_3

Ordering information: This item can be ordered from
http://www.springer.com/9789819718917

DOI: 10.1007/978-981-97-1891-7_3

Access Statistics for this chapter

More chapters in Springer Books from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().