 Driving Innovation and Embracing Change During a Pandemic with Pricing and Analytics Automation: The Case of ALH HotelsAntoine Bisson (),
Brett Salter () and
Murtaza Rangwala ()
Chapter Chapter 9 in Case Based Research in Tourism, Travel, and Hospitality, 2024, pp 159-178 from Springer Abstract: Abstract This case study focuses on revenue management (RM) and RM technology, as it details the implementation of an RM solution at ALH Hotels. The case study follows Brett, the National Accommodation Manager at ALH Hotels, and Murtaza, an RM consultant, as they appraised different RM tools based on ALH Hotels’ specific business requirements. Brett and Murtaza finally selected and implemented an RM solution to automate RM decision-making at ALH Hotels. The case study narrates a chronology of events that show the state of RM decision-making prior to the implementation, as well as the impact of the COVID-19 pandemic on revenue generation at ALH Hotels, and finally the consequences and results of the implementation of the RM solution. Keywords: Hotel revenue management; Automated revenue management; Real-time pricing; Change management; Revenue management technology (search for similar items in EconPapers) There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it. Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-981-97-1891-7_9 Ordering information: This item can be ordered from DOI: 10.1007/978-981-97-1891-7_9 Access Statistics for this chapter More chapters in Springer Books from Springer |
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