Gamification in Halal Context: Theory and Potentials

Anis Najiha Ahmad (), Izzah Az Zahra Ahmad, Yumi Zuhanis Has-Yun Hashim, Nurhusna Samsudin and Musfirah Zulkurnain
Additional contact information
Anis Najiha Ahmad: International Islamic University Malaysia (IIUM)
Izzah Az Zahra Ahmad: No. 1, Persiaran Laman View
Yumi Zuhanis Has-Yun Hashim: International Islamic University Malaysia (IIUM)
Nurhusna Samsudin: International Islamic University Malaysia (IIUM)
Musfirah Zulkurnain: Universiti Sains Malaysia

Chapter Chapter 2 in Solving Halal Industry Issues Through Research in Halal Sciences, 2024, pp 15-40 from Springer

Abstract: Abstract Gamification is an informal umbrella term for the use of video game elements in non-gaming systems. Gamification is a method of motivating and changing behaviors. It has been successfully applied in multiple sectors, including health, tourism, hospitality, banking, manufacturing, and education, for multiple purposes. It is widely used for customer-facing approaches such as marketing, brand advocacy programs, and loyalty programs. In an organization, it is used to design employee experiences, employee onboarding, employee engagement, and talent acquisition. A gamification project might also be tailored to improve learning and development. Despite its potential, gamification is appallingly underused in the halal context. The chapter aims to initially introduce the potential applications of gamification within the halal industry ecosystem, with the theoretical aspects being introduced later in the chapter, for a gradual buildup. Examples of gamification applications for multiple halal stakeholders, such as the halal industry, education and training providers, and authorities, are included. The chapter concludes by highlighting a practical demonstration of gamification's real-world applicability within the halal context, using the six Ds framework in the development of “Halal Inspector Mastery.”

Keywords: Gamification; 6Ds gamification framework; Halal ecosystem (search for similar items in EconPapers)
Date: 2024
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-981-97-3843-4_2

Ordering information: This item can be ordered from
http://www.springer.com/9789819738434

DOI: 10.1007/978-981-97-3843-4_2

Access Statistics for this chapter

More chapters in Springer Books from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().