Unveiling Revisit Intentions: Exploring Factors Impacting Singaporean Tourists in Halal Food Restaurants

Anis Syuhada Azhar, Nur Shuhadah Mohd (), Mohamad Amiruddin Mohamad, Siti Salwa Md Sawari and Muhammad Fadhlullah Najimudin
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Anis Syuhada Azhar: International Islamic University Malaysia (IIUM)
Nur Shuhadah Mohd: International Islamic University Malaysia (IIUM)
Mohamad Amiruddin Mohamad: Universiti Teknologi MARA
Siti Salwa Md Sawari: International Islamic University Malaysia (IIUM)
Muhammad Fadhlullah Najimudin: Universiti Utara Malaysia

Chapter Chapter 6 in Solving Halal Industry Issues Through Research in Halal Sciences, 2024, pp 87-105 from Springer

Abstract: Abstract The Halal industry is expansive and continually evolving, presenting a range of challenges in the global arena. Particularly, the increased competition among Singaporean tourists visiting Malaysia underscores the importance of comprehending factors influencing their likelihood of returning. As Islamic value concerns the reinforcement of service provider’s commitment to deliver the best effort, the factor shaping tourists’ loyalty and desire to revisit Islamic food services, particularly Halal restaurants, is still vague. Therefore, this study delves into the impact of services, specifically service quality, physical environment, and price perception, on the intentions of Singaporean tourists to revisit Halal food restaurants in Malaysia. Employing a quantitative research approach, the study engaged 75 respondents through online survey distribution. The results reveal that tourists’ decisions to revisit Halal restaurants are primarily shaped by service quality and price perception, rather than the physical ambiance of the restaurant. These findings shed light on the determinants of tourists revisiting Halal eateries and contribute to the existing body of research in this domain.

Keywords: Halal restaurant; Service quality; Physical environment; Price perception; Revisit intention (search for similar items in EconPapers)
Date: 2024
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-981-97-3843-4_6

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DOI: 10.1007/978-981-97-3843-4_6

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