Introduction

Oliver H. M. Yau () and Bernard Lee ()
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Oliver H. M. Yau: Hong Kong Metropolitan University
Bernard Lee: Oxford University

Chapter Chapter 1 in Chinese Marketing and Management Scales, 2024, pp 1-13 from Springer

Abstract: Abstract This chapter of our book serves as an introduction, providing an overviewOverview of the book's content, scopeScope, and organization.

Date: 2024
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-981-97-4488-6_1

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DOI: 10.1007/978-981-97-4488-6_1

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