Chinese Marketing and Management Scales

Oliver H. M. Yau () and Bernard Lee ()
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Oliver H. M. Yau: Hong Kong Metropolitan University
Bernard Lee: Oxford University

in Springer Books from Springer

Date: 2024
ISBN: 978-981-97-4488-6
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Chapters in this book:

Ch Chapter 1 Introduction

Oliver H. M. Yau and Bernard Lee

Ch Chapter 2 Research Methodology

Oliver H. M. Yau and Bernard Lee

Ch Chapter 3 Chinese Culture-Related Scales

Oliver H. M. Yau and Bernard Lee

Ch Chapter 4 General Marketing and Management Scales Developed in the Chinese Context

Oliver H. M. Yau and Bernard Lee

Ch Chapter 5 Exemplary Paper for a Selected Scale

Oliver H. M. Yau and Bernard Lee

Ch Chapter 6 How to Adopt the Scales from This Book

Oliver H. M. Yau and Bernard Lee

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DOI: 10.1007/978-981-97-4488-6

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