Research Methodology

Oliver H. M. Yau () and Bernard Lee ()
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Oliver H. M. Yau: Hong Kong Metropolitan University
Bernard Lee: Oxford University

Chapter Chapter 2 in Chinese Marketing and Management Scales, 2024, pp 15-59 from Springer

Abstract: Abstract This chapter focuses on developing a scale for a specific concept, employing a dual-stage researchResearch designDesign. The designDesign consists of qualitative researchResearch in the initial stage and quantitative researchResearch in the subsequent stage, as depicted in Fig. 2.1.

Date: 2024
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DOI: 10.1007/978-981-97-4488-6_2

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