Chinese Culture-Related Scales

Oliver H. M. Yau () and Bernard Lee ()
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Oliver H. M. Yau: Hong Kong Metropolitan University
Bernard Lee: Oxford University

Chapter Chapter 3 in Chinese Marketing and Management Scales, 2024, pp 61-119 from Springer

Abstract: Abstract In this chapter, titled “Chinese Culture-Related Scales,” we embark on a journey to explore the diverse cultural orientations that define ChineseChinese society. From the Hsiao Orientation, emphasizing filial piety and family bonds, to the Bao Orientation, highlighting reciprocity and obligations, and the Customer Ren Orientation, focusing on empathyEmpathy and customerCustomer relationships, we uncover the intricate layers of ChineseChinese cultural valuesValues.

Date: 2024
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DOI: 10.1007/978-981-97-4488-6_3

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