Strategies for Attaining and Maintaining Micro-Influence

Lisa Harrison ()
Additional contact information
Lisa Harrison: Queensland University of Technology

Chapter Chapter 7 in Unpacking Micro-Influence within the Australian Creative Sectors, 2024, pp 133-149 from Springer

Abstract: Abstract This chapter titled “Strategies for Attaining and Maintaining Micro-Influence” tackles the strategic approach embedded in the practices of micro-influencers to foster and sustain their influence, marking the fourth dimension of the model under scrutiny. The chapter unravels the thoughtful choices micro-influencers make concerning their content publishing, sharing, and networking within their social media platforms. Additionally, it also emphasises their adaptation of conventional marketing and business principles to digital spaces, crafting strategies linked to entrepreneurial capabilities, reflective practices, content relevance, and reciprocity. This analytical study distinguishes strategies of ascribed, achieved, and attributed micro-influences and demonstrates how micro-influencers’ closeness and personal connection to their audience make them more credible and reliable, strengthening their niche-market influence. With precise planning, research, and understanding of commercial strategies, micro-influencers effectively engage with their audiences to enhance visibility and influence while fostering meaningful relationships with their followers.

Date: 2024
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-981-97-5914-9_7

Ordering information: This item can be ordered from
http://www.springer.com/9789819759149

DOI: 10.1007/978-981-97-5914-9_7

Access Statistics for this chapter

More chapters in Springer Books from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().