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Unpacking Micro-Influence within the Australian Creative Sectors

Lisa Harrison ()
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Lisa Harrison: Queensland University of Technology

in Springer Books from Springer

Date: 2024
ISBN: 978-981-97-5914-9
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Chapters in this book:

Ch Chapter 1 Navigating the Digital Landscape: Micro-Influence and the Australian Creative Sectors
Lisa Harrison
Ch Chapter 10 Conclusion
Lisa Harrison
Ch Chapter 2 Methodology
Lisa Harrison
Ch Chapter 3 Literature Review
Lisa Harrison
Ch Chapter 4 Understanding Micro-Influencer Networks
Lisa Harrison
Ch Chapter 5 Personal Attributes of Micro-Influencers
Lisa Harrison
Ch Chapter 6 Content That Influences
Lisa Harrison
Ch Chapter 7 Strategies for Attaining and Maintaining Micro-Influence
Lisa Harrison
Ch Chapter 8 Outcomes Generated
Lisa Harrison
Ch Chapter 9 Professional Development Pathway
Lisa Harrison

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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprbok:978-981-97-5914-9

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DOI: 10.1007/978-981-97-5914-9

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