Consumer Perception of Food Packaging

Adebukola Tolulope Omidiran (), Itohan Ebunoluwa Martins, Adewale Olusegun Obadina and Diana Bogueva
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Adebukola Tolulope Omidiran: Federal University of Agriculture
Itohan Ebunoluwa Martins: Federal University of Agriculture
Adewale Olusegun Obadina: Federal University of Agriculture
Diana Bogueva: Curtin University Sustainability Policy Institute, Curtin University

Chapter Chapter 24 in Consumer Perceptions and Food, 2024, pp 491-511 from Springer

Abstract: Abstract Food packaging plays a critical role in shaping consumer perceptions and behaviors in the modern marketplace. The visual appeal of food packaging significantly impacts consumer perception. Aesthetically pleasing designs, vibrant colors, and clear imagery often attract consumers' attention and convey messages about product quality and freshness. Moreover, packaging materials and sustainability have emerged as key considerations for environmentally conscious consumers. Eco-friendly packaging materials and practices are increasingly favored, reflecting a growing awareness of environmental issues. The information provided on food packaging greatly influences consumer decision-making. Nutritional labels, ingredient lists, and product claims serve as vital sources of information for consumers concerned about health and dietary preferences. Clear and transparent labeling practices build trust and confidence among consumers, enabling them to make informed choices. Furthermore, the convenience and functionality of food packaging significantly impact consumer satisfaction. Packaging innovations such as resealable pouches, portion-controlled packs, and microwaveable containers enhance convenience and ease of use, catering to consumers' busy lifestyles and dietary preferences. The role of packaging in ensuring food safety cannot be overlooked. Sealed packaging, tamper-evident features, and expiration date labels reassure consumers about the integrity and freshness of the product, fostering trust and loyalty towards the brand. Social and cultural factors also influence consumer perceptions of food packaging. Cultural preferences, dietary restrictions, and lifestyle choices shape consumer attitudes towards packaging design, materials, and messaging. Moreover, social media platforms amplify consumer voices, enabling them to share opinions, experiences, and concerns about food packaging, thereby influencing purchasing decisions and brand reputation. In conclusion, consumer perception of food packaging is multifaceted, encompassing visual appeal, information transparency, convenience, safety, and socio-cultural factors. Understanding these dynamics is essential for food manufacturers and marketers to develop packaging strategies that resonate with consumers, build brand loyalty, and drive market success in an increasingly competitive landscape.

Keywords: Food packaging; Consumer perception; Safety; Recycling; Packaging materials; Shelf life; Regulations (search for similar items in EconPapers)
Date: 2024
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-981-97-7870-6_24

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DOI: 10.1007/978-981-97-7870-6_24

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