Marketing and Social Media: Staying Ahead of the Most Dynamic Market on Earth

Bryce Whitwam ()

Chapter Chapter 5 in Selling to China, 2023, pp 77-98 from Springer

Abstract: Abstract I was in Bangkok when I got the offer to go to Shanghai. In 2005, advertising agencies in China were desperate for senior, experienced talent. I had just moved my wife and two young children into a new apartment that we had purchased in the central part of the Thai capital.

Date: 2023
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DOI: 10.1007/978-981-99-1953-6_5

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