Selling to China

Edited by Ker D. Gibbs ()

in Springer Books from Springer

Date: 2023
ISBN: 978-981-99-1953-6
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Chapters in this book:

Ch 10 Correction to: Selling to China

Ker D. Gibbs

Ch Chapter 1 Introduction: About This Book and Why We Wrote It

Ker D. Gibbs

Ch Chapter 2 Legal Services: Lessons of a Technology Lawyer in China

Don S. Williams and Marie C. Williams

Ch Chapter 3 Government and Governing: Observations of a Corporate Affairs Executive

Jean Liu

Ch Chapter 4 China’s Industrial Businesses: Decisions, Missteps, and Lessons Learned

Chun Hung (Kenneth) Yu

Ch Chapter 5 Marketing and Social Media: Staying Ahead of the Most Dynamic Market on Earth

Bryce Whitwam

Ch Chapter 6 China’s Auto Industry: The Race to a Sustainable Future

Bill Russo

Ch Chapter 7 Sports Marketing in China: Ball and the Wall

Mark Fischer

Ch Chapter 8 China-U.S. Supply Chain: Pragmatic Relationships and Laissez-Faire

Daniel M. Krassenstein

Ch Chapter 9 Epilogue

Kenneth Jarrett

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DOI: 10.1007/978-981-99-1953-6

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