Case Study One: SickKids Airbnb (Canada)

Karen E. Sutherland () and Richie Barker ()
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Karen E. Sutherland: University of the Sunshine Coast
Richie Barker: Deakin University

Chapter Chapter 8 in Transmedia Brand Storytelling, 2023, pp 151-174 from Springer

Abstract: Abstract The first case study in this section investigates a deeply immersive branding experience developed by the children’s hospital SickKids Foundation in Toronto, Canada. The SickKids team pledged to raise an impressive $1.3 billion dollars, one of Canada’s largest-ever fundraising goals, to completely update the infrastructure of the hospital which had not been changed since the early 90s and achieved their goal. Their story is analysed in this chapter.

Date: 2023
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DOI: 10.1007/978-981-99-4001-1_8

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