Transmedia Brand Storytelling

Karen E. Sutherland () and Richie Barker ()
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Karen E. Sutherland: University of the Sunshine Coast
Richie Barker: Deakin University

in Springer Books from Springer

Date: 2023
ISBN: 978-981-99-4001-1
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Chapters in this book:

Ch Chapter 1 Transmedia Brand Storytelling—Immersive Campaign Experiences from Theory to Practice

Karen E. Sutherland and Richie Barker

Ch Chapter 10 Case Study Three—Sachin: A Billion Dreams (India)

Karen E. Sutherland and Richie Barker

Ch Chapter 11 Case Study Four: Airbnb Wall and Chain (United States of America)

Karen E. Sutherland and Richie Barker

Ch Chapter 12 The Future of Transmedia Brand Storytelling and a Model for Practice

Karen E. Sutherland and Richie Barker

Ch Chapter 2 What is Transmedia Brand Storytelling?

Karen E. Sutherland and Richie Barker

Ch Chapter 3 The Creative Logic of Transmedia Brand Storytelling

Karen E. Sutherland and Richie Barker

Ch Chapter 4 Practitioner Perceptions of Transmedia Brand Storytelling

Karen E. Sutherland and Richie Barker

Ch Chapter 5 Planning and Creating Transmedia Storytelling Projects

Karen E. Sutherland and Richie Barker

Ch Chapter 6 Audience Participation and “Learning” Transmedia Storytelling

Karen E. Sutherland and Richie Barker

Ch Chapter 7 Evaluating Transmedia Brand Storytelling Experiences

Karen E. Sutherland and Richie Barker

Ch Chapter 8 Case Study One: SickKids Airbnb (Canada)

Karen E. Sutherland and Richie Barker

Ch Chapter 9 Case Study Two: VFR Campaign—Wander Geelong and the Bellarine (Australia)

Karen E. Sutherland and Richie Barker

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DOI: 10.1007/978-981-99-4001-1

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