Xiaomi: An Internet-Driven Miracle

Jiazhuo George Wang (), Shuo Qin () and Allison Wang ()
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Jiazhuo George Wang: College of Staten Island, City University of New York
Shuo Qin: Business Civilization Research Center of China
Allison Wang: Guest Writer and Copyeditor

Chapter Chapter 1 in Yes Logo, 2023, pp 1-27 from Springer

Abstract: Abstract Founded in 2010 in Beijing by now multi-billionaire Lei Jun when he was 40 years old, Xiaomi is a Chinese designer and manufacturer of consumer electronics and related software, home alliances, and household hardware. It is the second-largest smartphone maker in the world, behind Samsung. Within a decade, Xiaomi has grown from a start-up to the youngest company on the Fortune Global 500.

Date: 2023
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DOI: 10.1007/978-981-99-6608-0_1

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