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Jiazhuo George Wang (), Shuo Qin () and Allison Wang ()
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Jiazhuo George Wang: College of Staten Island, City University of New York
Shuo Qin: Civilization Research Center of China
Allison Wang: Guest Writer and Copyeditor

in Springer Books from Springer

Date: 2023
ISBN: 978-981-99-6608-0
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Chapters in this book:

Ch Chapter 1 Xiaomi: An Internet-Driven Miracle

Jiazhuo George Wang, Shuo Qin and Allison Wang

Ch Chapter 10 Creating the Beauty that Moves the World: L’Oréal in China

Jiazhuo George Wang, Shuo Qin and Allison Wang

Ch Chapter 11 Closing Observations

Jiazhuo George Wang, Shuo Qin and Allison Wang

Ch Chapter 2 Nongfu Spring: Down to the Soul of a Brand

Jiazhuo George Wang, Shuo Qin and Allison Wang

Ch Chapter 3 Haier: A Brand that Started with a Smashed Fridge

Jiazhuo George Wang, Shuo Qin and Allison Wang

Ch Chapter 4 Anta Sports: Rising with the Recreation of Global Brands

Jiazhuo George Wang, Shuo Qin and Allison Wang

Ch Chapter 5 BYD, A Disrupter of the Emerging Market

Jiazhuo George Wang, Shuo Qin and Allison Wang

Ch Chapter 6 WeChat: A Way of Life in the Information Age

Jiazhuo George Wang, Shuo Qin and Allison Wang

Ch Chapter 7 DingTalk: The Digital Way of Working in China

Jiazhuo George Wang, Shuo Qin and Allison Wang

Ch Chapter 8 The Ocean Engine: A Front Runner in Digital Marketing

Jiazhuo George Wang, Shuo Qin and Allison Wang

Ch Chapter 9 A Lifestyle in the Third Place: Starbucks’ China Journey

Jiazhuo George Wang, Shuo Qin and Allison Wang

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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprbok:978-981-99-6608-0

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DOI: 10.1007/978-981-99-6608-0

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