Creating the Beauty that Moves the World: L’Oréal in China

Jiazhuo George Wang (), Shuo Qin () and Allison Wang ()
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Jiazhuo George Wang: College of Staten Island, City University of New York
Shuo Qin: Business Civilization Research Center of China
Allison Wang: Guest Writer and Copyeditor

Chapter Chapter 10 in Yes Logo, 2023, pp 183-200 from Springer

Abstract: Abstract L’Oréal is a French personal care company headquartered in Clichy, Hauts-de-Seine, with a registered office in Paris. It is the world’s largest cosmetics company and has developed various innovative products in the fields of hair color, skincare, sun protection, make-up, perfume, and hair care, among others.

Date: 2023
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-981-99-6608-0_10

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DOI: 10.1007/978-981-99-6608-0_10

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