A Lifestyle in the Third Place: Starbucks’ China Journey

Jiazhuo George Wang (), Shuo Qin () and Allison Wang ()
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Jiazhuo George Wang: College of Staten Island, City University of New York
Shuo Qin: Business Civilization Research Center of China
Allison Wang: Guest Writer and Copyeditor

Chapter Chapter 9 in Yes Logo, 2023, pp 165-181 from Springer

Abstract: Abstract Headquartered in Seattle, Washington, Starbucks is an American multinational chain of coffeehouses and roastery reserves and the world’s largest coffeehouse chain. As of November 2022, the company has 35711 stores in 80 countries, 15873 of which are located within the US. Out of the US, the company operates over 8900 stores, and the reminder is licensed.

Date: 2023
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DOI: 10.1007/978-981-99-6608-0_9

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