Leveraging Green Human Resource Management and Green Innovation into Sustainable Competitive Advantage for Small and Medium Enterprises

Yong Jing Yi (), Lin Woon Leong (), Feranita Feranita (), Thanuja Rathakrishnan () and Calvin Cheah Wei Chieh ()
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Yong Jing Yi: Taylor’s University
Lin Woon Leong: Taylor’s University
Feranita Feranita: Taylor’s University
Thanuja Rathakrishnan: Taylor’s University
Calvin Cheah Wei Chieh: Center for American Education, INTI International College Penang

A chapter in Green Human Resource Management, 2024, pp 277-290 from Springer

Abstract: Abstract The importance of small and medium enterprisesSmall and medium enterprises (SMEs) to the world economies is an indisputable fact. If SMEsSmall and medium enterprises are to survive and thrive in a globally competitive environment, sustainableSustainable competitive advantageSustainable competitive advantage is essential whereby the uncertainty and resource constraints are the normNorms. This study proposes a new framework for sustainableSustainable competitive advantageSustainable competitive advantage from the perspective of green human resource managementGreen Human Resource Management (HRM) and green innovationGreen innovation, that possess important theoretical and practical research valueValue. Building upon ability-motivation-opportunity (AMO)Theory theoryAbility-Motivation-Opportunity (AMO) theory and resource-based theoryResource-Based Theory (RBT) (RBT), green HRMGreen HRM builds green employees’Employee abilities, elevates employeeEmployee engagement, and provides green opportunities for employeesEmployee, while green innovationGreen innovation improves product design and adopts industrial processes that save energy, reduce pollutionPollution, and at the same time, is sensitive toward environmental pollutionPollution caused by businessBusiness enterprises. The article ultimately provides critical perspectives of green HRMGreen HRM and green innovationGreen innovation in achieving SMEs’Small and medium enterprises sustainableSustainable competitive advantageSustainable competitive advantage.

Date: 2024
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DOI: 10.1007/978-981-99-7104-6_16

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